You searched for: Motivation

Motivation 81 Ltd Supplier Directory | January 29, 2018

Motivation began life over 30 years ago in audio visual presentation production. Since then, our range of skills and services have grown leading to us producing all forms of media for museums, heritage buildings and visitor attractions large and small. The Motivation team are a committed group of people who are passionate about delivering creative,… Read more »

Iridescence Ltd Supplier Directory | October 10, 2022

Iridescence is an experienced UK-based arts and cultural consultancy helping organisations excel, creatively and financially. What we Do Iridescence is here to help your organisation become more successful. That might mean expanding your vision, looking at new markets, products or services, developing a new business model, creating a marketing strategy, generating new sources of income… Read more »

Tempting visitors to spend Features | June 10, 2014

Whatever the evidence may be of a burgeoning recovery on the high street, happy days are certainly here again in the heritage industries. Monica Lucas, founder, Pragma Consulting, looks at how museums are tempting visitors to spend in both catering and retail.

Visitor Attraction by Numbers Features | April 28, 2014

Bernard Donoghue, Director of the Association of Leading Visitor Attractions, explains the importance of data to managing and maximising visits to our leading museums, galleries and heritage sites.

AIM ‘Visitor Verdict’ opens to Welsh, Scottish and Northern Irish Museums, with 80 Free Places Features | March 26, 2014

Visitor Verdict, the Association of Independent Museum’s visitor research and benchmarking tool, is going from strength to strength. With all of last year’s places filled, AIM and partner BDRC-Continental, have just announced a further 80 places. For the first time, these can be taken up by museums in Scotland, Wales and Northern Ireland, as well as England. Independent, local authority and other types of museums are all eligible, if they are members of AIM.

Audience Research: what’s the value for your institution? Features | June 17, 2013

The basic aims of audience or visitor research is to provide cultural institutions with a greater understanding of the needs of existing and potential visitors. Audience research can increase visitor numbers, repeat visits and visitor satisfaction and create more opportunities for learning and engagement at your institution by ensuring relevancy of experience. Whether publicly or privately funded, a charitable or commercial organisation, our visitors pay towards our sites through taxation, charitable donation or ticket sales. Those visitors deserve a level of experience we can only deliver if we better understand their varied motivations, needs and expectations.