The Collection Wall is the largest such screen in the US and enables visitors to connect with objects in the collection in a playful and original way, making their visit a more powerful personal experience.
Its display transitions every 40 seconds to keep things interesting—grouping artworks by theme and type, such as time period or materials and techniques, as well as by 32 curated views of the collection. In addition, the Collection Wall displays thematic groupings that may include highlighted artworks currently on loan as well as select light-sensitive artworks that are in storage.
The Collection Wall facilitates discovery and dialogue with other visitors and can serve as an orientation experience, allowing visitors to download existing tours or create their own tours to take out into the galleries on iPads and iPhones.
It utilises innovative technology to allow visitors to browse these works of art on the Wall, facilitating discovery and dialogue with other visitors. The Collection Wall can also serve as an orientation experience, allowing visitors to curate their own tours to take out into the galleries on their own devices.
As well as the other interactive in the gallery, The Collection Wall illustrates the museum’s long-term investment in technology to enhance visitor access to factual and interpretative information about the permanent collection. The museum’s primary goals were to respond to what visitors wanted, and to encourage new people to enter the museum, particularly those who don’t frequently go to any museums.
“The Collection Wall powerfully demonstrates how cutting-edge technology can inspire our visitors to engage with our collection in playful and original ways never before seen on this scale,” said Jane Alexander, Chief Information Officer. “This space, unique among art museums internationally, has helped make the Cleveland Museum of Art a destination museum.”
How it works
Standing 5 feet by 40 feet, the wall is composed of 150 Christie MicroTiles and displays more than 23 million pixels, which is the equivalent of more than twenty-three 720p HDTVs.
The Christie iKit multitouch system allows multiple users to interact with the wall, simultaneously opening as many as 20 separate interfaces across the Collection Wall to explore the collection.
Software was written using open Frameworks and runs on two Windows 7 workstations supported by four Linux servers processing the video across the wall, and an RFID server managing the iPad/iPhone station connectivity.
High-resolution digital cameras ranging from 48 to 192 megapixels were used to photograph the CMA’s collection. These are publication-quality photographs as large as 50 by 40 inches, which will enlarge on a standard iPad, iPhone, or computer monitor to 220 by 160 inches for examining detail.
Every 10 minutes, an application content management system updates the wall with high-resolution images of artwork, metadata, and the frequency with which each artwork has been “favourited” on the wall and from within the ArtLens iPad/iPhone app.
Users can save favourites to their iPad/iPhone from the wall by placing their device on one of eight docking stations, which identify an iPad/iPhone by detecting an RFID chip on the back of its case.
The visitor’s favouriting and sharing activity creates metrics that enable museum staff to understand what artworks visitors are engaging with, creating a feedback loop with the museum. Visitors can also queue curated themes to display on the Collection Wall, playing them like a jukebox that changes every 40 seconds.
These themes can be changed dynamically to connect with temporary exhibitions or create new ideas for the permanent collection.
In order to ensure that the content of the Collection Wall and the app is dynamic and maintainable, all information is pulled directly from our digital asset management systems. Therefore, any new accession or an object that has gone off view is immediately incorporated into the wall and iPad/iPhone app.