The  AIM Hallmarks of Prospering Museums were launched during the AIM National Conference in June to help identify the key characteristics of best practice and describe the set of behaviours that enable heritage organisations to prosper and thrive.

The publication of the Hallmarks is part of AIM’s long-term strategy to share this thinking and culture. As part of the strategy AIM will be examining each Hallmark over the next few years, sharing case studies, new and existing resources and insights, and support more museums in developing the Hallmarks for themselves.

The Hallmarks incorporate areas that will be familiar to many museums – collections, visitor focus, finance, governance and networks and awareness as well as the less tangible elements purpose, leadership and culture, and risk and innovation.

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The AIM Hallmarks offer museums a framework to develop eight different elements which, if successfully combined, will enable their own organisation to grow strong and healthy – indeed to prosper

Sam Mullins, AIM’s Vice President and Director of London Transport Museum

With support from Arts Council England, AIM is planning to open a series of learning and investment programmes to help museums put the Hallmarks into practice.

As part of this AIM members are invited to find out more about these new learning and investment opportunities at two free events that will explore the ideas underpinning the AIM Hallmarks.

The first takes place in London on December 8 2015 and speakers include Darren Henley OBE, Chief Executive of Arts Council England, Robert Jones, Head of New Thinking, Wolff Olins and Victoria Wallace, Director General of the Commonwealth War Graves Commission.

This is followed by an event in Manchester on January 13 2016 and speakers will include Richard Evans, Director, Beamish, the Living Museum of the North and Hilary Barnard and Ruth Lesirge, trainers on the Hallmarks learning programmes.


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