The National Lottery Heritage Fund has launched a free online resource which aims to help small to medium-sized organisations boost their digital knowledge and capability with answers to the 100 most pressing questions.

The online hub will, at launch on April 28th 2022, feature answers around 60 questions and links to more than 100 resources.

The remaining answers will be added over the coming months by the teams behind Digital Heritage Hub, which is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. The Digital Heritage Hub is part of our £3.5million Digital Skills for Heritage initiative, designed to raise digital skills and confidence across the UK heritage sector.

The teams have researched and consulted with the sector to provide answers to the100 most important and frequently asked questions from heritage organisations.

The hub is designed to explain technology jargon such as CRM, CMS and SEO, explain the process of uploading and monetising collections, explore digital marketing, better use data, and reduce the carbon footprint of digital operations.

The launch of the Digital Heritage Hub will coincide with two free online events on 28 April, the first will explore digital engagement and content. The second webinar – focused on digital leadership – will take place in late June.

Cath Hume, CEO at the Arts Marketing Association said the solution will help small to medium organisations which often “don’t have access to, or the means to access, professional expertise”.

“The Digital Heritage Hub will be their free, one stop shop of the expertise they need to take the next step – or even the first step – in their digital journey.”

Josie Fraser, Head of Digital Policy at the Heritage Fund, said the new hub “will mean that heritage organisations can get to grips with digital questions when they need to, and at their own pace.”

Art Fund – News
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