Having been the museum’s director of operations since 2002, Jeff Coope has first-hand experience of working in the site’s senior management team.

In this role, he is credited with negotiating a long lease on the venue which provided the opportunity to build a new hotel on site and a second Museum Collections building. As director of operations Coope also led the recent conference refurbishment and building of the museum’s original Collection Centre.

Who is Jeff Coope?

Having worked for Lockheed, British Aerospace, Honda, BMW and Ford in his early career, Coope moved to Jaguar Land Rover in 1997 where he managed the firm’s Gaydon research and development site. After five years in that role he left to join the British Motor Museum.

“With new trustees and management structure we can look to new horizons, to become a museum for all British manufactures and open up to a much broader automotive history,” Coope states.

“I plan to increase our appeal to visitors, enthusiasts and institutions and by doing so, develop the Museum into one of the world’s outstanding motor museums and the focal point of British automotive history”.

Coope’s predecessor, Julie Tew, took planned retirement in April, following 19 years of service at the museum. She departs with the organisation’s finances supported by a sustainable business model and with recognition from industry bodies including National Lottery Heritage Fund and Arts Council England.


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