Having lost more than £1.5 million since lockdown began, the 40-year old institution is urging “loyal visitors and the public to show their support and donate towards its future”. This, it says, will be crucial to perpetuate its family activities and the delivery of vital skills and employability programmes for young Londoners.
The site will not reopen until the autumn, meaning several weeks lie ahead without any visitor or commercial event incomes.
“During this time of such great uncertainty, reopening our doors comes with big financial challenges,” notes Sam Mullins OBE, director of London Transport Museum. “Donations big or small will help to ensure we can continue sharing our wonderful Museum with people.”
With daily costs when the museum is open exceeding £25,000, it’s clear to see why public donations are pivotal to safeguarding its future.
Many venues have been forced into similar public appeals for support in recent times, whether via traditional means or more innovative approaches. Artefact adoption, virtual tea parties and many other initiatives have emerged since the lockdown began in March.