In a collaboration between Amazon’s voice assistant and the Natural History Museum, users of Alexa will now be given answers to questions about natural history informed by the Museum’s research and information.

Museum research on oceans and marine life, dinosaurs, and environment and climate change will be accessed by Alexa to give answers to its users’ questions.

The information will also be used to launch quizzes on a number of natural history topics.

As well as its research, potential visitors can now also ask Alexa information about the Museum itself, including opening hours, ticket information, disabled access and how to become a member at both the London and Tring venues.

Dan Phelan, Director of Communications, Digital and Marketing at the Natural History Museum said: “We’re always looking for new ways to feed curious minds fascinating facts and stories from the Natural History Museum. Bringing our world to Alexa means we can expand imaginations, and inspire children to become advocates for the planet.”

Dennis Stansbury, Alexa UK & Ireland Country Manager said: “With a range of new content to discover, from learning all about the famous Dippy the dinosaur to how long a whale can hold its breath, we’re opening up a world of opportunities for Alexa users to investigate the weird, wonderful and downright peculiar.”

Customers owning Alexa-enabled devices, including Fire TV and Fire Tablet can now ask “Alexa, what’s my Natural History Museum fact of the day?”, and “Alexa, quiz me on dinosaurs/environmental change/space/oceans/planet Earth”.

Art Fund – News
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