The Natural History Museum has collaborated with the studios behind Jurassic Park, Universal Pictures and Amblin Entertainment, to turn one of its museum shops into a replica of the shop featured in the original 1993 film.
The shop is located near Earth Hall in the Museum’s Red Zone, and its transformation includes the addition of the famous “Jurassic Park” gates, as the franchise celebrates is 30th birthday.
The shop offers Jurassic Park branded toys, homeware gifts and apparel, alongside a range from a collaboration called ‘Natural History Museum x Jurassic Park’ which includes pin badges and key rings.
Sam Barnes, Retail Commercial Manager at the Natural History Museum, said: ‘The Museum is home to world-famous dinosaurs so there couldn’t be a more appropriate location for this store.”
Paul Bufton, Vice President EMEA, Universal Products and Experiences, added: ‘The Natural History Museum is one of the UK’s most iconic attractions and we couldn’t think of a more fitting collaboration.
“Together, we’ve created an innovative and engaging retail experience, and we are excited to bring new and fun products to even more fans.”
The replica shop will be open until September 2023.