Historic houses and castles are leading the country’s attraction market with their mobile app offering.
According to the latest research from VisitEngland, last year 47% of historic houses and castles offered a mobile app to communicate with their visitors, the highest percentage of any sub sector of the attractions market.
The data suggests that of the 205 historic houses and castles which took part in the survey, around 96 reported offering a mobile app to visitors. Additionally, of the 108 respondents classified as ‘other historic’ attractions, 33% reported the offer of a mobile app.
The second highest subsector for its mobile app offering was leisure and theme parks, of which 37% reported a mobile app.
Of the 434 museums and art galleries which took part in the survey, 10% reported that they offered a mobile app.
The data forms part of the ‘Visitor Attraction Trends in England 2022’ report from VisitBritain and VisitEngland. It includes data from the likes of country parks, farms, gardens, historic houses, museums, art galleries, and places of worship.
Its survey of digital communication use also suggests that in 2022, Facebook was the most popular platform for the country’s attractions, closely followed by Twitter.