London’s Museum of Brands is to partner with innocent drinks to deliver an educational programme about product development.

The ‘Smoothie Lab’, launches next week with the aim of reaching 1,250 UK secondary school and college students.

A series of interactive workshops will be offered throughout the year at the museum, including an exploration of customer behaviour and an in-depth analysis of the branding strategies used by successful brands.

The museum recently piloted the programme with Year 12 students from St. George’s Catholic School in Maida Vale, West London.

Anna Terry, Museum Director at Museum of Brands said “We’re delighted to work with our Ladbroke Grove neighbour innocent to bring this hands-on product development experience to our school and student visitors. Smoothie Lab draws on both the historical relationship of grocery brands and health in our 200-year collection, and the latest research and knowledge from nutrition experts at innocent”.

Helen Whitby, Head of Nutrition at innocent drinks, added” “We’re on a mission to make sure more people can enjoy the delicious goodness of fruit and veg, and our new partnership with the Museum of Brands on the Smoothie Lab programme is a brilliant way to do that.”

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