Battersea Power Station has launched a new digital app to celebrate the history and heritage of the Grade II* listed building and its surroundings.
The ‘Heritage Trail’ app, which is free to download, explores the past, present and future of this iconic building as well as the wider transformation of this part of the capital into one of London’s most exciting new destinations.
Battersea Power Station, in partnership with leading digital agency Calvium, has created the app to bring to life the fascinating history surrounding this iconic building.
Jo Reid, Managing Director, Calvium, said: “Digital placemaking offers people new and immersive ways to discover the world around them. The Battersea Power Station Heritage Trail is a great example of how the combination of beautiful storytelling and creative technologies can celebrate heritage and foster a richer sense of place.”
The app guides visitors around Circus West Village, the first element of the regeneration to complete, and provides information, facts and insights at key points around the area.
The app will be officially launched at a special event on tomorrow (Thursday 7 June) at The Village Hall, Circus West Village, entitled “Digital Placemaking: Shaping Places through Technology”. The team behind the app’s creation will lead a discussion exploring how technology is changing the way people explore places and the role of placemaking in the digital age.
“The Heritage Trail app is a great new way for people to explore this iconic area and brings the concept of placemaking into the digital age.,” said Rob Samuel, Chief Development Officer of Battersea Power Station. “ We are delighted to be taking part in this year’s festival of events which, coupled with the great restaurants, cafes and bars now open promise to make Battersea Power Station a fantastic place for people to explore.”
The Heritage Trail app can be downloaded for free here: iOS: https://batterseapowerstation.co.uk/about/heritage-trail-app
Android: https://play.google.com/store/apps/details?id=uk.co.batterseapowerstation.heritagetrail&hl=en_GB
Visitors are encouraged to download the app before they arrive and bring headphones to maximise the experience.
