If you have followed directions with Google Maps or shared your location on Social Media then you have been using something called ‘geolocation’ and Audiotrails uses it to trigger location-specific content.
Geolocation is a standard feature in the majority of smartphones and tablets. Not only can it share your location, but it can also be used to tell you when you are near something of interest.
Working in collaboration with Nottingham Trent University (NTU) Audiotrails is now offering unique browser-based tours that trigger content within your immediate vicinity.
The tours are hosted on a website that is loaded with location-aware text, images, audio and video. If you select a tour and wander through the ‘virtual’ trigger zone with your device, you will be alerted to the available content. It is as simple as that.
The triggering is done with some very clever mathematics – hence why NTU are involved. You can orientate yourself using a map, in a similar way to our location-aware native apps, or choose to navigate by more novel methods:
- Compass bearings
- The sun
Imagine the fun children could have searching for hidden content using the sun as a guide, or by a phone that tells you if you are getting ‘hotter or colder’.
Pros and Cons
Unlike native apps (those that are written specifically for example an Apple or Android device) browser-based content is cross platform, that is, one ‘app’, in this case a web app, that will work on all devices – you don’t need separate apps for Apple, Android and so on.
However, you do need mobile reception for it to work because all the content is hosted on the website. Therefore this solution won’t be suitable for every site, but it is ideal if you have a good 3G signal.
We want you
We have created a mixture of tours ourselves that cater for different audiences. Because they all work well we’ve decided the time is right to shout about it from the rooftops and put it to the test.
Would you be interested in creating a location-based tour for visitors to access from their web browser?
We are offering a discounted price for the first three organisations that place an order. Please contact us at [email protected] for more details.
Take a step into the unknown
This technology is still in its infancy. It isn’t perfect yet, but it’s pretty darn close. You will be implementing new digital tech that hasn’t been used anywhere else before. We want exciting ideas that will test this software to its full potential. It works slightly differently to our location-aware native apps because you only know where one place of interest is at a time. So take a step into the unknown and let your visitors do the same.Back to top