proportion>london’s design team are once again front-runners in innovation and design. Their latest showroom presentation includes three brand new collections, plus additional developments within some of their signature ranges, illustrating radical thinking in fashion VM.
CAPSULE – Building on the success of Bespoke but with a focus towards the ladies! This range exalts empowered femininity and has been designed with the presentation of the modern capsule wardrobe in mind. Bust forms, presentation fixtures and accessory stands exude contemporary pared back sophistication, with wall and ceiling mounts incorporated into the usage of this collection.
BOUDOIR – A sensual collection of lingerie bodies and accoutrements for exquisite underwear presentation. Bust forms designed with soft curves and irresistible appeal are supported by a full set of hosiery legs and lingerie boutique items. Adding an element of drama to this range, a unique visual waterfall fixture of interlocking legs can be used to punctuate the retail space like an astonishing piece of installation art.
THEORY – Acknowledging Londons alternative fashion scene, this indispensable kit of mannequins lends a young, edgy and offbeat impression to any retail space. Ideal for repetitive groupings, the strong, interchangeable poses amass into a new model army. Beautiful, in a non conventional way, THEORY possesses a lean body shape and a variety of head options.
In proportion>london’s second showroom, they return to a much loved theme of deconstruction, with their groundbreaking mannequin and bustform collection; RAW. With the addition of new pieces, this range goes from strength to strength, pushing the boundaries in retail display. Natural materials are exposed and inform the look for a simple and candid artisan fashion statement. Although others have emulated the RAW concept, nobody comes close to Proportions continued originality and excellence in this area.
Adding to the excitement of their new collections, proportion>london are pleased to announce a strengthening of their agent network with the appointment of the respected Italian mannequin house; ALMAX, as agent in Italy and France. In reciprocation, Proportion will represent ALMAX in the UK with the inclusion in their showroom of new collections ‘A’ by Almax, Nest, Tangled, She and a full range of child mannequins. In addition, Proportion have appointed STORE CONCEPTS as agent for Netherlands and Belgium. Based in a beautiful showroom on the outskirts of Amsterdam, Christel Van Rooij and her team uphold the same strong, stylish aesthetic and hardworking client-friendly outlook as Proportions own in-house accounts team.
The new collections launch on September 1st at the companies UK showroom, based in Clerkenwell, at the heart of London’s design district. Appointments can be made with the accounts team on +44 (0)20 7251 6943
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