For the fashion junkie, nothing quite beats the overwhelming buzz of excitement and anticipation felt when entering a store that has laid out a visual feast. The pulse races and senses heighten as the adrenaline rush takes hold. Fabric, shapes, colours and patterns collide with accessory details to form compulsive outfits, multiplying into the far distance in endless rows of perfectly styled mannequins. Who could fail to resist?
Fashion retail is on the move! Cleaning up its act and de-cluttering. Moving away from eclecticism and recession, towards bold, clean and sharp. Responding to this retail movement, proportion>london introduce THEORY; an elemental collection of female fashion mannequins, designed to enhance the retail environment with striking repetitive groups, whilst maintaining the subtlest presence.
Conceived by Proportion’s informed design team who take their reference from street style, catwalk, art installation and lifestyle, THEORY is formed around two key symmetrical poses with multi head and arm options, building into a workable kit of huge practicality. Slim (but not skinny), stylish (but not conventional), bold (but not impractical), THEORY captures retails’ current streamlined zeitgeist and runs with it.
Details include an interchangeable magnetic neck system to take front, left and right facing heads with natural facial features, an elliptical blank head or a sculpted undercut crop hair head. A neckcap completes the choice, and for further diversity fluorescent paints and raw tinted fiberglass are brought into the mix.
THEORY is perfect for today’s ultra-contemporary feel, whether for flagship stores, boutiques, pop-ups or concessions; an indispensable range of figures; bang on trend, young, edgy and offbeat; a new model army.
THEORY can now be viewed at the proportion>london showroom in Clerkenwell, London. To arrange an appointment please call +44(0)20 7251 6943Back to top