Silverstone has agreed a five-year partnership with SECUTIX to manage ticket sales for all its events including the Formula 1 British Grand Prix, along with the Silverstone Interactive Museum and their Driving and Track Experiences.
As Silverstone’s Ticketing Technology Partner, SECUTIX’s S-360 solution will help bring together the different Silverstone revenue streams, sales channels, and products under one platform. This is part of a wider digital transformation happening across the business.
Silverstone will also use SECUTIX’s secure mobile ticketing solution TIXNGO to further digitalise the customer experience. A new dedicated Silverstone branded wallet, powered by TIXNGO, will deliver secure digital tickets to motorsport fans every year across all major events at Silverstone.
Nick Read, Commercial Director at Silverstone, said: “Given the multi-faceted nature and commercial complexity of our business, we needed a global partner with a proven track record in both sporting events and museums. SECUTIX works with high profile venues and brands in each of these sectors and has an excellent pedigree in giving fans a superior customer experience.
“We’ve got off to a great start, with a sell-out British Grand Prix in 2022 and are looking forward to exploring the suite of digital solutions available through SECUTIX, using APIs and other tools to build unique and bespoke customer journeys.”
David Hornby, Managing Director Northern Europe, UK & Ireland at SECUTIX, said: “We’re excited to work across the whole Silverstone business as it integrates our specialisms in sport and museums.
“SECUTIX is an open cloud platform that genuinely works cross vertical, and as such is ideal for a business such as Silverstone where major events and track driving experiences sit alongside other business areas such as the Museum. Our ambition is to seamlessly connect Silverstone’s systems, fans, third party partners and in-house teams.
“The result will be a better understanding of their audiences which will open up business transformational opportunities for Silverstone.”