2014 found the release of The Out-of-Home Immersive Entertainment Frontier, by Kevin Williams (one of the unique group of past Walt Disney Imagineers) and Michael Mascioni (a market research consultant and conference planner in digital media). It discusses how the consumer game industry is poised to create a mass audience entertainment environment. A public-play situation can offer an additional social atmosphere to the entertainment experience meaning a highly sophisticated audience are offered a unique opportunity to engage and participate.


Many leading lights and innovators were interviewed for this groundbreaking publication – the first book of its kind to discuss the opportunities to engage and stimulate visitors and audiences.

For more titles by Ashgate and Gower authors, all designed to stimulate debate amongst cultural leaders, city managers, policy makers and researchers, see the brochure below on the left for a good insight into books written just for you.


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