Naburn Lane
Fulford
York
YO19 4RG
AY-PE is a design agency specialising in the creation of exceptional digital experiences which captivate millions of museum and attraction visitors from across the world.
Inspiring People
Passionate about our clients’ messaging, content and visitor outcomes, we design unique AV experiences – creative, imaginative and responsive to each brief and story. Focussing on ‘people first’, our moving image exhibits engage and entertain – instilling the key stories of an attraction, in the memories and hearts of visitors.
Highly skilled – deeply trusted
Our team is expert in all aspects of creating digital experiences: from filmmaking, soundscaping, projections, apps, AR and animation to 3D/ CGI, touch, gesture & voice interactives, games, explorers and immersive exhibits. With over two decades of relevant experience, our designers are trusted by a diverse range of clients not just to design and create inspirational digital exhibits, but to also manage the flow and narrative across galleries of AV.
World-class collaborative creations
We focus on collaboration with designers, attractions, contractors and stakeholders to collectively shape and deliver world-class inspirational AV Software projects. Projects include:
The first ever digital media exhibition for Edinburgh Castle. Sensitive and non-sensitive audience films, animations and soundscapes for Merseyside Maritime Museum. Floor projected animations, 3D models, new films and interactives for Canterbury Cathedral. Six galleries of AV exhibits for Imperial War Museum. Gesture recognition & voice responsive interactives for World Rugby Museum. Immersive ‘wow’ factor shows at the Army Flying Museum. Galleries of immersive soundscapes and projection films at Bishop Auckland Castle. A Christmas Spectacular at York Castle Museum with immersive light & projection show, bespoke musical compositions, lighting and set dressing. Multiple touch and facial recognition interactives for Think Tank Science Museum. Expert interviews, interactives and Pepper’s Ghost for Durham Cathedral and many more… including the creation of 86 digital exhibits for The Silverstone Experience.
Awarded exhibitions
The D-Day Story (European Museum of the Year 2019 nominee)
National Museum of the Royal Navy – HMS Caroline (Art Fund Museum of the Year 2019 nominee)
Brooklands Museum (M+H Award’s Permanent Exhibition of the Year 2018)
“We really enjoyed working with AY-PE; they were keen that we worked collaboratively which was really important for us as custodians of such significant heritage in Kirkgate our Victorian street at York Castle Museum. They’ve created a visually stunning show which we hope will lift everyone’s spirit.”
“The digital installations significantly enhance the entire experience on HMS Caroline. From the main AV presentation in the Drill Hall which puts visitors at the heart of the Battle of Jutland – of which Caroline is the sole survivor – to the fun and engaging interactive games in our Signal School, Torpedo School and Dazzle Zone, there is plenty for all ages to enjoy.”
“It has been a delight to work with AY-PE on this project. Their creativity and the high quality of their work has helped to build an outstanding exhibition space which receives a great deal of positive feedback. They were also brilliant with problem-solving, and working to what became very tight deadlines. I would have no hesitation in recommending them.”