Colin Mulberg Consulting

Whether you’re a small museum, regional heritage site or international arts venue, Colin Mulberg Consulting can help put visitors at the heart of what you do.
We support venues in several ways:
Audience Insight – Go beyond standard marketing, gain deep insight into your audiences and what makes a great visit for them, using this to drive change.
Visitor Offer – Develop compelling offers that really match what your visitors want, giving strong reasons to visit.
Visitor Experience – Remove hard work and improve the whole visitor journey so that every visit is the best it can be.
Earned Income – Uncover opportunities to charge visitors for added value, especially within a mixed economy model.
Projects and Funding Bids – Make projects successful by creating exciting proposals, offers, experiences, storylines and interpretation for your audiences – removing risk and saving time and budget before design development.
Build Resilience – Move to a visitor-focused strategy and manage change right across your organisation to look outwards to your visitors.

With experience as a registered UK National Lottery Consultant, we have a strong track record of supporting projects and funding bids.
A small selection of our projects – see our website for more:
• Durham World Heritage Site, England
• Museum of Modern Art (MUDAM), Luxembourg
• Cairngorms National Park, Scotland
• Dublin City Museum, Ireland
• Lyme Regis Museum, England

You’ll also find us at the Museums and Heritage Show, where we help shape and present sessions for the Show.
We are as happy to have early-stage discussions as to support specific briefs and detailed proposals.
Talk to us about your needs – whatever the task, we make a difference.