Seeing so many people come to Birmingham Museum and Art Gallery shows the power that museum objects can have in attracting people to the city centre. We hope to see many of Dippy’s visitors back at the museum again as we have a jam-packed year ahead

Janine Eason, Director of Engagement at Birmingham Museums Trust
Art Fund – Going Places – Oct 2023

Top Five Numbers for Dippy on Tour at BMAG

1. 255,548
Visitors – BMAG’s most successful ever temporary exhibition

2. 140,203
The additional visitors to Birmingham City Centre who visited especially to see the exhibition

3. £1.7m
Research shows that the direct economic impact of these visitors on the city is almost £1.7m, bringing additional spend to local businesses, shops, restaurants and hotels. *

4. 66,844
The number of visitors to the exhibition from outside the West Midlands

5. 2,000
The number of hours the 65 volunteers supporting Dippy on Tour dedicated to the exhibition

* Results from Bluegrass Research – Calculating the Economic Impact of ‘Dippy on Tour’ on Birmingham City Centre

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Dippy on Tour Venues and Dates in full