London Transport Museum has announced Sarah Fellingham-Adkin as its new Enterprise Director.

The appointment will lead the museum’s commercial and enterprise strategy, and develop its retail offer and Hidden London tours, and its venue hire and filming.

The tours include the tunnels below Euston, a behind the scenes look at Shepherd’s Bush, and a recently announced tour of the disused areas of Holborn.

Fellingham-Adkin brings experience from the Natural History Museum where she served as Head of Commercial Development and National Theatre Enterprises National Theatre where she served as Commercial Director.

Most recently her current role with AXA Investment Management included the development and opening of Horizon 22, London’s highest free public viewing platform.

London Transport Museum announces new Director and CEO

Elizabeth McKay, Director and CEO of the museum said: “As a cultural entrepreneur and innovator with a strong track record shaping world-leading commercial spaces across both the public and private sectors, Sarah will be a brilliant asset to the team. Her appointment comes at an exciting period of change and growth.’


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