The designs of the limited-edition apparel and accessories have been inspired by illustrations held within the museum’s Library and Archives, featuring works from renowned naturalists such as Anna Atkins and Maria Sibylla Merian.

Created using materials such as organic cotton and recycled polyester, the garments adhere to the Natural History Museum’s increasingly stringent environmental criteria – aligned to its mission of ‘creating advocates for our planet’.

Licensing for the planet: how Natural History Museum reaches the world with sustainable products

Finisterre’s lead womenswear designer, Laura Akins, says the new collection has drawn inspiration from the “extended situation in which we have found ourselves during the Covid-19 pandemic” by highlighting the positives of the “resilience of nature and its power to quickly repair and flourish given the opportunity”.

Chartered Institute of Fundraising October 2021
sustainable fashion
© Finisterre/Natural History Museum, London

Max Lister, head of licensing at Natural History Museum, adds that the fashion brand has “once again conveyed the wonders of the natural world through beautifully designed graphics inspired by the Museum’s collections” following the success of 2020’s inaugural collaboration.

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